When I talked about UX

Hamburger menu on desktop

June 16, 2016 9:49 am
Categorised in:
Reading Time: 3 minutes

Should I use a hamburger menu on desktop? You’re asking me if you should use a hamburger menu on desktop? What, on like a proper site? A brochure site or an ecommerce site? You can feel free to do what you want, but be aware of the usability implications of... View Article

On the fold

June 13, 2016 3:43 pm
Categorised in:
Reading Time: < 1

You want to know the real reason why people don’t scroll down a page? Why they don’t dive deeper than the fold? Because what was above the fold wasn’t interesting/relevant/what these was looking for in the first place. That’s it. That is what we base our decision to keep reading and,... View Article

UX: Refine, don’t re-design

May 18, 2016 11:08 pm
Categorised in:
Reading Time: 3 minutes

Refine, don’t re-design I’m sure this saying has been said. I’m sure I read it in Steve Krug’s seminal UX how-to guide Don’t Make Me Think. I’ll be damned if I can find it to block quote with any certainty. Wherever I heard it, it stayed with me. Unsurprisingly, as... View Article

The effectiveness of a hero carousel

May 16, 2016 8:31 pm
Categorised in:
Reading Time: 2 minutes

This is basically a dump from an email I wrote back when someone asked me about a carousel. Specifically ones that sit in the hero slot that occupies the above the fold areas on a page. I’m not a fan. Mostly because I’ve looked at Analytics data a lot of... View Article

Forms and Usability

October 29, 2015 2:32 pm
Categorised in:
Reading Time: < 1

So much good stuff in here: http://www.usertesting.com/blog/2013/04/04/42-form-usability-resources/ Especially: http://baymard.com/blog/avoid-multi-column-forms I’ve been looking for these links again for ages, glad I found them. Useful ammo.

Centrally aligned text and readability

October 22, 2015 10:38 am
Categorised in:
Reading Time: 2 minutes

Because it’s bugging me: Centrally aligned text shouldn’t be used for paragraphs, it’s a trend and because it looks better atheistically and is easier for responsive sites people are using it way too much, industry-wide. The science of why you shouldn’t use so much centrally aligned text, by cleverer people... View Article

Is being responsive and pleasing Google halting creativity?

September 24, 2015 11:50 am
Categorised in:
Reading Time: 2 minutes

The Next Web recently opined that the web has become a boring homogenised place. In terms of work, I tend to agree in some ways, and have done for a while, see: I wondered when it would happen & now it has: I am officially bored of web design/builds. — Mark... View Article

When marketing gets in the way of UX #1

April 28, 2015 10:51 am
Categorised in:
Reading Time: < 1

This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.... View Article

Hey Mark, from your expert design perspective what would you suggest to invigorate/give some more depth/texture/syle to our email template?

March 26, 2015 11:43 am
Categorised in: ,
Reading Time: 2 minutes

Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article

Title Vs Sentence case in a CTA

March 25, 2015 3:13 pm
Categorised in:
Reading Time: < 1

1/2 words? Title case, as a command. 3+ words? Use sentence case as if you are carrying on a conversation. Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that. Stolen from: http://uxmovement.com/buttons/best-practices-for-call-to-action-buttons/