When I talked about UX

UX: Refine, don’t re-design

May 18, 2016 11:08 pm
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Refine, don’t re-design I’m sure this saying has been said. I’m sure I read it in Steve Krug’s seminal UX how-to guide Don’t Make Me Think. I’ll be damned if I can find it to block quote with any certainty. Wherever I heard it, it stayed with me. Unsurprisingly, as... View Article

The effectiveness of a hero carousel

May 16, 2016 8:31 pm
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This is basically a dump from an email I wrote back when someone asked me about a carousel. Specifically ones that sit in the hero slot that occupies the above the fold areas on a page. I’m not a fan. Mostly because I’ve looked at Analytics data a lot of... View Article

Forms and Usability

October 29, 2015 2:32 pm
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So much good stuff in here: http://www.usertesting.com/blog/2013/04/04/42-form-usability-resources/ Especially: http://baymard.com/blog/avoid-multi-column-forms I’ve been looking for these links again for ages, glad I found them. Useful ammo.

Centrally aligned text and readability

October 22, 2015 10:38 am
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Because it’s bugging me: Centrally aligned text shouldn’t be used for paragraphs, it’s a trend and because it looks better atheistically and is easier for responsive sites people are using it way too much, industry-wide. The science of why you shouldn’t use so much centrally aligned text, by cleverer people... View Article

Is being responsive and pleasing Google halting creativity?

September 24, 2015 11:50 am
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The Next Web recently opined that the web has become a boring homogenised place. In terms of work, I tend to agree in some ways, and have done for a while, see: I wondered when it would happen & now it has: I am officially bored of web design/builds. — Mark... View Article

When marketing gets in the way of UX #1

April 28, 2015 10:51 am
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This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.... View Article

Hey Mark, from your expert design perspective what would you suggest to invigorate/give some more depth/texture/syle to our email template?

March 26, 2015 11:43 am
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Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article

Title Vs Sentence case in a CTA

March 25, 2015 3:13 pm
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1/2 words? Title case, as a command. 3+ words? Use sentence case as if you are carrying on a conversation. Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that. Stolen from: http://uxmovement.com/buttons/best-practices-for-call-to-action-buttons/

Required

March 24, 2015 1:19 am
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I’m as guilty of doing this as anyone else: Name* That little asterix, usually accompanied by some little text. If you’re real lucky that little text appears at the top of the form, if you’re medium lucky it’s at the bottom but it is there. Unlucky users will get no text. Why is this... View Article

Designing for Apple Watch

March 17, 2015 1:13 pm
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I don’t imagine we’ll get a request in for anything to do with the Apple Watch within the next 2 years at my place of work but interesting information on some of the constraints of designing for the watch can be found here. http://www.mutualmobile.com/posts/apple-watch-design-overview-infographic If anyones curious about what you can... View Article