Should I use a hamburger menu on desktop? You’re asking me if you should use a hamburger menu on desktop? What, on like a proper site? A brochure site or an ecommerce site? You can feel free to do what you want, but be aware of the usability implications of... View Article
You want to know the real reason why people don’t scroll down a page? Why they don’t dive deeper than the fold? Because what was above the fold wasn’t interesting/relevant/what these was looking for in the first place. That’s it. That is what we base our decision to keep reading and,... View Article
Refine, don’t re-design I’m sure this saying has been said. I’m sure I read it in Steve Krug’s seminal UX how-to guide Don’t Make Me Think. I’ll be damned if I can find it to block quote with any certainty. Wherever I heard it, it stayed with me. Unsurprisingly, as... View Article
This is basically a dump from an email I wrote back when someone asked me about a carousel. Specifically ones that sit in the hero slot that occupies the above the fold areas on a page. I’m not a fan. Mostly because I’ve looked at Analytics data a lot of... View Article
So much good stuff in here: http://www.usertesting.com/blog/2013/04/04/42-form-usability-resources/ Especially: http://baymard.com/blog/avoid-multi-column-forms I’ve been looking for these links again for ages, glad I found them. Useful ammo.
Because it’s bugging me: Centrally aligned text shouldn’t be used for paragraphs, it’s a trend and because it looks better atheistically and is easier for responsive sites people are using it way too much, industry-wide. The science of why you shouldn’t use so much centrally aligned text, by cleverer people... View Article
The Next Web recently opined that the web has become a boring homogenised place. In terms of work, I tend to agree in some ways, and have done for a while, see: I wondered when it would happen & now it has: I am officially bored of web design/builds. — Mark... View Article
This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.... View Article
Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article
1/2 words? Title case, as a command. 3+ words? Use sentence case as if you are carrying on a conversation. Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that. Stolen from: http://uxmovement.com/buttons/best-practices-for-call-to-action-buttons/