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Title Vs Sentence case in a CTA

March 25, 2015 3:13 pm
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1/2 words? Title case, as a command.

3+ words? Use sentence case as if you are carrying on a conversation.

Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that.

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This joint was penned by @elmarko