Semiotic context: the value of images

January 19, 2017 10:03 am

So, got an email from an account handler regarding a piece of web design I’m working on. One component of the page has a proposed dynamically animated graphic. This widget would pull back data from an API and display available collection locations on a total-per-country basis and look a little like... View Article

Marketing online: Get to the Point

January 10, 2017 2:38 pm

Marketing on the web is so different from marketing online. Not just in terms of how you work with the formats, but also how you talk to a user. Offline, the leaning is to tend towards the brand TOV and messaging may amble, take a left turn or otherwise just... View Article

Permission Marketing and Ad Blocking

January 4, 2017 2:24 pm

From 4 badass ways digital media can beat ad blockers (The Next Web): Browsing the Web without advertisements is nice. No obnoxious popups stealing your screen. No autoplaying videos slowing down page load times. And no creepy invasion of privacy. In fact, 89 percent of people who install adblocks do it to improve... View Article

Dynamic video in FlashTalking instant ads

November 25, 2016 4:30 pm

If you use the FlashTalking Ad Builder platform, this snippet might be useful to you. This snippet allows you to have an instant ad variable which can be completed by your PPC monsters. This will allow any video to be used in a banner creative as opposed to using FlashTalking’s... View Article

Shoppable Videos

November 21, 2016 12:01 pm

I made a thing! This time I made a javascript thing. Wow, right? Tell me more! Well, I made some stoppable & shoppable videos. Watch a video, like a product in the video, click the video and an overlay becomes visible allowing the user to select from products available on... View Article

Is this good?

October 27, 2016 1:19 pm

Would I use this? Would other people use this? Would I and most other people use it more than once? Ask yourself those three questions with every project. If you can honestly answer yes to all three you could be onto a real winner. If you can honestly answer yes to... View Article

Stop using hash symbols in Anchor Hrefs for js triggers

October 26, 2016 11:43 am

Hash symbols in the href attribute of an anchor breaks in-page Analytics tracking. It always has done. I have no idea why this is still common practice. Especially when there is a far easier solution that my man John Hickling clued me up on many moons ago and if I... View Article

Carousels, what about using them on mobile?

September 28, 2016 10:47 am

Occasionally I get asked questions over email by colleagues. If I go mental with an in-depth answer I like to post them here. Mostly, in case they are useful for me later on. If you find something useful here as well, that’s great. I did something useful. Today we are... View Article

Is autoplaying video Dark UX?

August 26, 2016 12:41 pm

Betteridges Law of Headlines provides the succinct answer to this article title. The Next Web has once again said something weird. This time on the subject of autoplaying video; see here: The thing is… nobody asked for autoplay video. It’s a dark user pattern and it’s not something people ever desired or wanted – it only... View Article