When I talked about html5 banners

Interesting statement by IAB – “We messed up”

October 20, 2015 10:26 am
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Give it a read through when you get chance. http://www.iab.com/news/lean/ Their solution to the ad-blocking storm in a teacup* post release of iOS9 sounds like they want to move to a solution similar to ad network The Deck. I approve. Users would too if most of them had any conception of... View Article

Thoughts on the IAB updating HTML5 display guidelines

August 19, 2015 4:12 pm
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Bring me up to speed on what you are talking about? As per this article in The Drum: http://www.thedrum.com/news/2015/08/17/iab-issues-html5-guidelines-amid-ongoing-flash-cull The IAB have released a document for comments on new guidelines for HTML5 display advertising. http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-081715 https://docs.google.com/spreadsheets/d/1iVZvlqcq5_c7jVi0uzUUXzybMnozAPbhlV3RaRwnqVA/htmlview?usp=sharing&sle=true# Why do I care? Non-important Flash content will be paused in Chrome as of... View Article