Give it a read through when you get chance.
Their solution to the ad-blocking storm in a teacup* post release of iOS9 sounds like they want to move to a solution similar to ad network The Deck. I approve. Users would too if most of them had any conception of what was going on behind the scenes. Marketing on the web is just gross.
Saying that, I do now use an adblocker on iOS. The difference in page load time is ridiculous, especially on The Verge, but then again, I’ve pretty much given up on The Verge, the reporting has become sub-Gizmodo standard and reading through Nilay Patel’s screed on why the mobile web sucks followed by his crying about ad blockers being used on the site was pretty much sealed the deal. I hate it when good sites go bad.