When I talked about emails

Introduction to email marketing [video]

November 29, 2017 2:38 pm
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The above video is a 45 minute plus introduction to email marketing. This was screen recorded along with the live audio of a presentation I gave at the company I work at. This video was for these “Library Sessions” that we run. These are supposed to be 10 minute micro-teaches... View Article

Sandwich emails

October 26, 2015 4:28 pm
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Every week I amuse myself by conversion testing the weekly sandwich email at work using the very un-scientific method of testing whatever. A few insights I have gleaned over time: Short emails with just the words “order now” work less well than an email with a joke in there. Emails... View Article

Hey Mark, from your expert design perspective what would you suggest to invigorate/give some more depth/texture/syle to our email template?

March 26, 2015 11:43 am
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Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article