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When marketing gets in the way of UX #1

April 28, 2015 10:51 am
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This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.

I love the journey here so much. What you want me to get my mobile out, look up that desktop url, tap that into my mobile and then sign up???? Seamless. I know we have handoff on Mac/iOS devices but this reeks of sheer marketing department stupidity.

Worse than that, you are cutting off two audiences. The mobile users that will never see this and the desktop users that can see the offer and can’t use it as it’s exclusive to mobile.

Screen Shot 2015-04-28 at 11.38.42

To the designer who inevitably argued against this in vain, I salute you; you were right, What they asked for made zero sense and they were all being incredibly dim. If I had my way they’d be fired out of a cannon into the sea for crimes against UX.

This joint was penned by @elmarko