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Thought about content creation

February 12, 2016 12:26 am
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I have often struggled with briefs that expect innovative (ha!) design before being briefed with content.

This statement  is especially true when I consider my SEO related work. I remember info graphic days saying “make a graphic about our *xyz service * and we will add the stats later.”

“What?” Is what I should have said. “No.  The data should inform the layout.” But, inevitably I knocked out some crap anyway.

The truism struck me again like a lightning bolt to the old noodle bucket on a stormy eve and the realisation triggered a guilt that ran through me and compelled me to write.

In retrospect, it boils my fricking piss. A visual design on a topic should be led by the content, the marketing message. Too many times I see poorly thought out briefs and too many times I see solutions with piss poor success.

Communication is key but this is a multi lock door. Proper planning has the all the keys on a key ring. The trick is to get all the keys ready to go at the right time, when you need them and that’s a tricky juggle.

This joint was penned by @elmarko