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Thoughts on the IAB updating HTML5 display guidelines

August 19, 2015 4:12 pm
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Bring me up to speed on what you are talking about? As per this article in The Drum: http://www.thedrum.com/news/2015/08/17/iab-issues-html5-guidelines-amid-ongoing-flash-cull The IAB have released a document for comments on new guidelines for HTML5 display advertising. http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-081715 https://docs.google.com/spreadsheets/d/1iVZvlqcq5_c7jVi0uzUUXzybMnozAPbhlV3RaRwnqVA/htmlview?usp=sharing&sle=true# Why do I care? Non-important Flash content will be paused in Chrome as of... View Article

Action before Information

May 15, 2015 2:15 pm
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I was just watching this video of a demo Tesla app and it made me realise something that I have been subconsciously thinking about since getting the Apple Watch. A big shift in thinking for these sort of apps should be giving the user access to actions before information. I... View Article

When marketing gets in the way of UX #1

April 28, 2015 10:51 am
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This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.... View Article

Hey Mark, from your expert design perspective what would you suggest to invigorate/give some more depth/texture/syle to our email template?

March 26, 2015 11:43 am
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Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article

Title Vs Sentence case in a CTA

March 25, 2015 3:13 pm
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1/2 words? Title case, as a command. 3+ words? Use sentence case as if you are carrying on a conversation. Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that. Stolen from: http://uxmovement.com/buttons/best-practices-for-call-to-action-buttons/

Required

March 24, 2015 1:19 am
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I’m as guilty of doing this as anyone else: Name* That little asterix, usually accompanied by some little text. If you’re real lucky that little text appears at the top of the form, if you’re medium lucky it’s at the bottom but it is there. Unlucky users will get no text. Why is this... View Article

Designing for Apple Watch

March 17, 2015 1:13 pm
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I don’t imagine we’ll get a request in for anything to do with the Apple Watch within the next 2 years at my place of work but interesting information on some of the constraints of designing for the watch can be found here. http://www.mutualmobile.com/posts/apple-watch-design-overview-infographic If anyones curious about what you can... View Article

A UX’y ecommerce cta thing

March 11, 2015 9:39 pm
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I was reading this article today: http://uxmovement.com/buttons/why-users-click-right-call-to-actions-more-than-left-ones/ TLDR: the way our eyes look at things, users see the terminal area or the bottom right corner of a rectangle/square the most. The diagram attached shows how we do this. It’s a familiar pattern; I instantly remember it from my DM days.... View Article