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Centrally aligned text and readability

October 22, 2015 10:38 am
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Because it’s bugging me: Centrally aligned text shouldn’t be used for paragraphs, it’s a trend and because it looks better atheistically and is easier for responsive sites people are using it way too much, industry-wide. The science of why you shouldn’t use so much centrally aligned text, by cleverer people... View Article

Interesting statement by IAB – “We messed up”

October 20, 2015 10:26 am
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Give it a read through when you get chance. http://www.iab.com/news/lean/ Their solution to the ad-blocking storm in a teacup* post release of iOS9 sounds like they want to move to a solution similar to ad network The Deck. I approve. Users would too if most of them had any conception of... View Article

Terminal commands I always forget

October 3, 2015 2:20 pm
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This ongoing list is more for me so I don’t have to keep searching for these, but if someone else ever finds this useful then I’ll feel like I did a little bit of good in the world for 5 minutes. Then I’ll go back to being my usual hideous... View Article

Is being responsive and pleasing Google halting creativity?

September 24, 2015 11:50 am
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The Next Web recently opined that the web has become a boring homogenised place. In terms of work, I tend to agree in some ways, and have done for a while, see: I wondered when it would happen & now it has: I am officially bored of web design/builds. — Mark... View Article

Bye Flash

September 1, 2015 1:34 pm
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Thanks for all the bad times. I’m sure you’ll pop back up in a few conversations going forward, you’ve still got your old friends in IE users to watch the sun set with and I can still always find you online, gambling somewhere, I suppose. It wasn’t all bad, sure, we... View Article

Thoughts on the IAB updating HTML5 display guidelines

August 19, 2015 4:12 pm
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Bring me up to speed on what you are talking about? As per this article in The Drum: http://www.thedrum.com/news/2015/08/17/iab-issues-html5-guidelines-amid-ongoing-flash-cull The IAB have released a document for comments on new guidelines for HTML5 display advertising. http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-081715 https://docs.google.com/spreadsheets/d/1iVZvlqcq5_c7jVi0uzUUXzybMnozAPbhlV3RaRwnqVA/htmlview?usp=sharing&sle=true# Why do I care? Non-important Flash content will be paused in Chrome as of... View Article

Action before Information

May 15, 2015 2:15 pm
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I was just watching this video of a demo Tesla app and it made me realise something that I have been subconsciously thinking about since getting the Apple Watch. A big shift in thinking for these sort of apps should be giving the user access to actions before information. I... View Article

When marketing gets in the way of UX #1

April 28, 2015 10:51 am
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This is ridiculous. On a desktop site, past the 960 cut off, you have to be a special kind of dumb to put “offer exclusive to mobile” in a big roundel on your banners. For anyone wondering, it’s pushing to a m. site, no one on mobile sees these banners.... View Article

Hey Mark, from your expert design perspective what would you suggest to invigorate/give some more depth/texture/syle to our email template?

March 26, 2015 11:43 am
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Hi anonymous question asker. Bad news for the designers out there: not much. Emails have the digital capability of a sausage. They are literally stuck in the past as vast swathes of the market are still stuck on old versions of Outlook which uses a version of Word to render rather... View Article

Title Vs Sentence case in a CTA

March 25, 2015 3:13 pm
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1/2 words? Title case, as a command. 3+ words? Use sentence case as if you are carrying on a conversation. Sidenote: Adding certain words like “now”, “today”, “instant” or “quick” adds a perception of urgency for the user, but you already knew that. Stolen from: http://uxmovement.com/buttons/best-practices-for-call-to-action-buttons/