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Ad blocking thoughts

July 18, 2016 8:36 pm
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Reading Time: 2 minutes

From Why People Block Ads (And What It Means for Marketers and Advertisers) :

Here’s some good news and bad news for publishers losing sleep over the rise of adblocking: The good news is that most people don’t hate all ads. The bad news is that, no, they won’t turn off their adblockers, even if you beg them.

Who is surprised by this?

Site owners need to take responsibility. Polygon frequently forces Safari to reload. Their page takeover ads also mean no true responsive layout which makes portrait browsing hell but mainly because they disable zoom/the JavaScript breaks zoom so I can’t read the tiny type. That’s the kind of UX I yearn for.

The absolute worst is Slate, I try to read Bad Astronomy on there and there are mpu’s that just cover the content on iPad. I’ve tweeted the writer and the site multiple times and nothing. To be honest I’ve stopped reading.

And make no mistake this shitty QA. Seriously, you can’t bug check an iPad? Obscure, or old Android tab, yeah, Air2 on latest OS? This is your business right? This is the business you want present to people? But this also exemplifies the burning need for the content industry to get those damn ad clicks over all else (what, you think all the big blogs want to actually link you off to those bullshit clickbait aggregators?).

So what should I do? Well, personally I don’t use ad blockers. I can see why people do though and at some point I probably will just say ‘oh f*******ck you Internet’ and use one. The users patience after only 2 decades of this is utterly jaded in terms of user experience but as a mass advertising effort still reaps huge profit. So we all draw our own lines in the sand at how far we will let the ever encroaching intrusion of advertising go into our lives. Me? I grin and bare and just just try to use that readability thing in Safari on iPad whenever it gets too much but basically this is the digital version of that story about a park, a path, people and UX. 

You know the park story. No? Read this then, the guy gives a quick overview of the story but then goes into a bit of a talk, which I think is quite an important conversation, about why it’s best not to become too beholden to that metaphor as it pertains to design and UX. Good read, far better than this tripe.

This joint was penned by @elmarko