Here’s some good news and bad news for publishers losing sleep over the rise of adblocking: The good news is that most people don’t hate all ads. The bad news is that, no, they won’t turn off their adblockers, even if you beg them.
Who is surprised by this?
The absolute worst is Slate, I try to read Bad Astronomy on there and there are mpu’s that just cover the content on iPad. I’ve tweeted the writer and the site multiple times and nothing. To be honest I’ve stopped reading.
And make no mistake this shitty QA. Seriously, you can’t bug check an iPad? Obscure, or old Android tab, yeah, Air2 on latest OS? This is your business right? This is the business you want present to people? But this also exemplifies the burning need for the content industry to get those damn ad clicks over all else (what, you think all the big blogs want to actually link you off to those bullshit clickbait aggregators?).
You know the park story. No? Read this then, the guy gives a quick overview of the story but then goes into a bit of a talk, which I think is quite an important conversation, about why it’s best not to become too beholden to that metaphor as it pertains to design and UX. Good read, far better than this tripe.